FASHION IN REAL TIME
Covering news in real time couldn’t have been better tested than during Fashion Week in New York City. Filling the rows along side esteemed fashion journalists, editors and buyers were bloggers. And, using pen and paper to editorialize the latest garments to hit the runway –that will eventually hit retail stores globally– was one-upped by camera phone photos with direct uploading capability to the Web.
With hundreds of fashion blogs craving content on what’s to come, bloggers and journos alike were transmitting looks as they came down the runway. As a hired gun for the Style File Group, I shot full-on packages with a Flipcam. Quick time videos replaced tapes and P2 cards used in traditional over-the-shoulder cameras. With a light weight tripod (that fit in my everyday, oversized-handbag) and the palm-sized camera I could sit front row with an up-close view, far from the anthill of camera people.
The video I shot could be uploaded using any laptop or computer, which I later accessed when time to edit. As we’ve all become part of the Youtube generation, we are much more forgiving of video and sound that doesn’t look studio shot.
It’s my contention that as goes fashion coverage so to will go hard news. What do you think?
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90-Year-Old Ballet Dancer/Choreographer
February 24th, 2010 at 11:37 am
This is a really cool piece and with a story line on intersection of “star power” and investing in a line of clothes based on that “star power.” I wonder if the Kardashians are being paid enough to always wear some of their line in every episode?
That shot of the press snapping pictures of Kardashian and her posing for them is great. What a head trip it is to be a reality TV star. And then if the line of BEBE clothes does really well, that will feed the Kardashian ego even more.
Think I’ll check out BEBE’s stock chart.
January 28th, 2011 at 3:13 pm
`~; I am really thankful to this topic because it really gives up to date information ;”,